You can do LLMO (Large Language Model Optimization) by creating quality content, building strong brand presence across the web, and ensuring your content is technically accessible to AI crawlers.
LLMs like ChatGPT, Claude, and Gemini present a new opportunity for businesses. If your brand and/or content gets featured in LLMs, you can reach millions of users who rely on AI for information and recommendations.
Here’s how to do LLMO effectively:
- Strengthen brand presence across the web. Get your brand mentioned on authoritative and commonly cited websites (e.g., Reddit, Quora, Wikipedia). LLMs rely on these platforms as training data sources, so visibility there increases your chances of being referenced in AI responses.
- Format content for LLMs. Use clear headings, bullet points, numbered steps, and FAQ formats that help LLMs quickly locate and reference specific information from your pages.
- Cover related questions and subtopics. Don't just write about your main topic - also answer the follow-up questions people typically have. For example, if you're writing about "how to start a blog," also cover things like "what blogging platform to choose" and "how often to post."
- Build trust signals. Add detailed author bios that show your qualifications, link to reputable sources that back up your claims, and share your actual experience with the topic. This shows LLMs that the content is created by an expert and it’s worth citing.
- Include your own research and data. Add original statistics and findings from your own studies to make your content more valuable and cite-worthy for AI systems.
- Ensure technical accessibility for AI crawlers. Check that AI crawlers can reach your content by reviewing your robots.txt file and making sure key pages aren't blocked by paywalls or login requirements.
Semrush’s Enterprise AIO tool helps you identify which content gets cited and how often your brand is being mentioned in LLMs. Request the demo to start monitoring your LLM visibility.
