How AI Search Really Works: Findings from Our AI Visibility Study
Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
AI9 min read
How to Rank in AI Search in 2025: 6 Tactics from Industry Experts
AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.
AI9 min read
What Is Google AI Mode? (+ How to Optimize for It in 2025)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
Keyword Research9 min read
What Are Keywords? Intro + How to Find and Use Them
Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
Frequently Asked Questions1 min read
What are methods for keyword clustering and topic modeling?
Two keyword clustering and topic modeling methods include automated clustering using SEO tools and grouping keywords manually.
Frequently Asked Questions1 min read
How can you do LLMO?
You do LLMO by creating quality content, building web presence, formatting for AI parsing, and ensuring technical accessibility for crawlers.